Connect with attendees before the show

For the 2010 event in San Diego, the Golf Industry Show is introducing My Planner, a suite of online services that gives attendees the ability to plan all their conference and show activities in advance from a central location. With My Planner, they can choose exhibitors of interest, plan their education schedules and even directly communicate with exhibitors before the show opens.

About My Planner for exhibitors

This new product, powered by Map Your Show, also offers dozens of opportunities for you to share and connect with your potential customers. As an exhibitor, your contact information is automatically included in the online exhibitor listing. But choose from three types of enhanced listings, and you'll be able to dramatically increase your exposure, showcase your products and services, and collect sales leads before heading to San Diego.

The benefits of upgrading

With an enhanced listing you can:

  • Increase your visibility to attendees who are searching for companies and product categories.
  • Instantly update your online exhibitor listing. You'll also have access to your sales leads at any time.
  • Highlight your product line with an interactive panel or multimedia presentation.
  • Start conducting business with attendees who share their information with you — these are qualified sales leads.

With My Planner, Golf Industry Show attendees can plan their trade show routes well in advance — and an enhanced listing significantly increases your chances of getting a place on their list.

How My Planner works

See how My Planner can help you reach attendees -- includes screen shots, sample booths, visitor patterns, and a look at how current attendees are using the service.
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Five reasons to upgrade

1. Generate leads and ROI
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Targeted, opt-in sales leads give you the names of qualified prospects who want to connect with your company. When attendees add companies to their agendas, they can choose to share their contact information.

  • On average, 70 percent of Map Your Show survey respondents said they purchased from an exhibitor they had added to their agendas.
  • It allows attendees to discover new vendors — Map Your Show research indicates that more than 85 percent of these attendees purchased from one or more new companies that they placed into their show agendas.

2. Enhanced listings perform better  Details »

Recent statistics show that enhanced listings with both a photo and text result in a 2-to-1 increase in overall sales leads. Even more effective, multimedia advertisements increase direct sales leads by a 4-to-1 margin over basic listings.

3. Stand out from the crowd
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The "official" interactive floor plan gives companies with enhanced listings more exposure to attendees — whether it's through a graphic corner peel or being listed as a "featured exhibitor."

4. Reach attendees and the whole event community   Details »

Your sales message can live online for many months before, during and long after the event ends. Even attendees who are unable to attend can participate and connect with exhibiting companies before and after the event.

5. Flexibility   Details »

Exhibiting companies who upgrade their listings can update or change their sales messages at any time. This means your listing can match your marketing cycle around the show.

Enhanced listing packages

Standard Package

Your listing will appear in the exhibitor search function and provide your company name, address, phone number and fax number.

Price: Free

Upgrade Options

EXCLUSIVE TRIAL OFFER FOR 2010

For the 2010 event, upgrade to the Featured Package for $25. The Featured Package is a $149 value.


Featured Package


Your listing will include the Standard features, plus:

  • your logo
  • a "featured exhibitor" icon in the exhibitor search results
  • an active URL
  • an e-mail link where buyers can easily send you a message
  • the ability to upload press releases

Featured exhibitors can also access their qualified sales leads and valuable traffic activity statistics.

Price: $25 exclusive trial offer

View a sample

Buy this package

Featured Plus Package


Your listing will include the Standard and Featured benefits, plus:

  • Three interactive product display panels (to show attendees what you're bringing to the show through graphics and text)
  • inclusion in the "featured exhibitor" search option
  • a "peeled corner" graphic to highlight your booth on the floor plan

Exhibitors at this level not only show off what they've got, but can also customize their graphics and messaging to match their show marketing cycles.

Price: $495

View a sample

Buy this package

Pinnacle Package


Your listing will include the Standard, Featured, and Featured Plus benefits, plus:

  • a multimedia flash or video presentation
  • a "featured exhibitor" icon with priority placement in exhibitor search results

Exhibitors at this level stand out in every way. Not only do you gain the dramatic impact of video, but your brand is perceived as cutting edge.

Price: $1,495

View a sample

Buy this package