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Golf Industry Show - Feb 9-10, 2011and Education Conferences - Feb 7-11, 2011
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- Exhibitor landing
- Show schedule
- Exhibit at the show
- Setting up your booth
- Marketing opportunities
- Housing and travel
- Contact your representative
Why exhibit at the Golf Industry Show?
No other single event delivers key decision-makers from every aspect of the facility under one roof, at one time. If your business serves any aspect of the golf or club facility – whether it’s the clubhouse, pro shop, golf course, spa, swimming pool, driving range or tennis courts -- this is the event for you.
No other event can compare to the Golf Industry Show in breadth, depth or purchasing power of its attendees. Because of its strength, you can use your presence at the show to cost-effectively achieve a number of your most important business objectives. You can:
- Identify new customers
- Strengthen relationships with current clients
- Promote brand awareness
- Network with other industry professionals
- Generate sales leads
- Shorten the sales cycle
Qualified buyers with purchasing power
When you exhibit at the Golf Industry Show, you can capitalize on your opportunity to reach the entire golf course, club and facility management audience – more than 7,000 qualified buyers strong. These decision-makers represent the full scope of facility management, including:
| Golf course superintendents | Golf course owners and operators |
| General managers | Chief executive officers |
| Chief operating officers | Chief financial officers |
| Mechanics and equipment managers | Golf course distributors and dealers |
| Golf course architects and builders | Turf industry representatives |
| Food and beverage directors | Executive chefs |
| Membership marketing directors |
An innovative, segmented show floor
To help attendees find the products they need and help you target your customers, the show floor is divided into three segments:
Further down the page is a look at each of the three segments, as well as key facts about the decision-makers interested in these product categories. Click on the links in the list above to jump to them.
The Audiences and Floor Segments:
The Clubhouse Solutions audience
The Golf Industry Show offers the greatest concentration of private club and golf facility professionals of any event – you’ll be able to expose your products and services to an engaged audience looking for solutions to meet their needs.
Key facts:
57% of club managers place orders on site
100% collect information for future purchase
Clubhouse Solutions
Product categories in this area include:
- Clubhouse/pro shop architecture & design
- Financial & legal services
- Management consultants
- Food & beverage
- Furniture, fixtures & equipment
- Operations technology/computer software
- Spa/locker room/fitness equipment & accessories
The Golf Course Solutions audience
The Golf Course Solutions area features a receptive audience that responds to trade show previews, making this the year’s best opportunity to strengthen your standing or tap into this lucrative market.
Key facts
77% of superintendents say that trade show product previews
are influential in adopting a new product
71% of superintendents research products and services for
an upcoming purchase
57% meet with an exhibitor to discuss a potential purchase
Golf Course Solutions:
Product categories in this area include:
- Golf course accessories
- Golf course design/architecture/construction
- Grass seed/sod
- Irrigation/pumping stations
- Mowers/maintenance equipment
- Pesticides/soil conditioners/amendments/fertilizers
The Outdoor Facility Solutions audience
The Golf Industry Show presents the most efficient way to get your products and services in front of the broad array of facility managers who purchase products in this area. By exhibiting in this area, you’ll have access to owner/operators, club managers and superintendents at one time, eliminating the need to target each of these groups individually.
Outdoor Facility Solutions
Product categories in this area include:
- Driving range accessories/equipment/enclosures/simulators
- Club fitting, manufacturing and repair equipment
- Swimming pool renovators/accessories
- Golf shop equipment
- Golf equipment/accessories/golf balls
- Tennis courts and other outdoor recreation
Activities that hold traffic on the floor
The Golf Industry Show also features a number of exciting educational and networking opportunities to keep attendees engaged throughout the entire event.
From an indoor driving range, to drawings and giveaways that reward the active attendee, to educational areas and networking parks, the Golf Industry Show works to captivate attendees to maximize their time on the floor.
Marketing opportunities that increase your exposure
The Golf Industry Show also offers a wide array of sponsorship and marketing opportunities to help you meet your show objectives. Whether you’re interested in launching a new product, reinforcing your brand image or getting in front of a new segment of the industry, you can customize these opportunities to create the most cost-effective media mix to meet your goals.