2014 | Orlando | Feb. 5 - 6

Exhibit at the Golf Industry Show

If your business services any aspect of the golf facility – including the clubhouse, pro shop, golf course, driving range or other outdoor facility – the Golf Industry Show is the event for you.

No other event can compare to the Golf Industry Show in breadth, depth or purchasing power of its attendees. Because of its strength, you can use your presence at the show to cost-effectively achieve a number of your most important business objectives. You can:

  • Identify new customers
  • Strengthen relationships with current clients
  • Promote brand awareness
  • Network with other industry professionals
  • Generate sales leads
  • Shorten the sales cycle

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Qualified buyers with purchasing power

When you exhibit at the Golf Industry Show, you can capitalize on your opportunity to reach the entire golf course, club and facility management audience – more than 6,000 qualified buyers strong. These decision-makers represent the full scope of facility management, including:

Golf course superintendents Golf course owners and operators
General managers Chief executive officers
Chief operating officers Chief financial officers
Mechanics and equipment managers Golf course distributors and dealers
Golf course architects and builders Turf industry representatives
Membership marketing directors Golf course appraisers
Club managers  

The Golf Industry Show is a true international extravaganza. It draws attendees from across the U.S. and more than 63 countries worldwide -- bringing you face-to-face with buyers you might not normally reach with your sales force or distributors. One in five buyers on the show floor in 2013 were from outside the United States.

An innovative, segmented show floor

To help attendees find the products they need and help you target your customers, the show floor is divided into two segments:

  • Golf Course Solutions
  • Clubhouse & Outdoor Facility Solutions

The audiences and floor segments:

The Golf Course Solutions audience

The Golf Course Solutions area features a receptive audience that responds to trade show previews, making this the year’s best opportunity to strengthen your standing or tap into this lucrative market.

Key facts

92% of superintendents looked for new products

88% of superintendents obtained information on products

72% of superintendents looked for new trends

56% of superintendents met to discuss a purchase

Golf Course Solutions:

Product categories in this area include:

  • Golf course accessories
  • Golf course design/architecture/construction
  • Grass seed/sod
  • Irrigation/pumping stations
  • Mowers/maintenance equipment
  • Pesticides/soil conditioners/amendments/fertilizers
  • Golf cars & accessories

 

The Clubhouse & Outdoor Facility Solutions audience

The Golf Industry Show attracts more owners, operators, general managers, superintendents and other key industry professionals – many who represent multiple facilities – than any other golf industry event. It's an ideal opportunity to showcase your product or service.

Key facts:

89% of attendees have significant influence on purchasing decisions

Clubhouse Solutions

Product categories in this area include:

  • Clubhouse/pro shop architecture & design
  • Financial & legal services
  • Management consultants
  • Food & beverage
  • Furniture, fixtures & equipment
  • Operations technology/computer software
  • Spa/locker room/fitness equipment & accessories

Outdoor Facility Solutions

Product categories in this area include:

  • Driving range accessories/equipment/enclosures/simulators
  • Club fitting, manufacturing and repair equipment
  • Swimming pool renovators/accessories
  • Golf shop equipment
  • Golf equipment/accessories/golf balls
  • Tennis courts and other outdoor recreation

Marketing opportunities that increase your exposure

The Golf Industry Show also offers a wide array of sponsorship and marketing opportunities to help you meet your show objectives. Whether you’re interested in launching a new product, reinforcing your brand image or getting in front of a new segment of the industry, you can customize these opportunities to create the most cost-effective media mix to meet your goals.

An invitation

The CEOs of the presenting partners extend their thanks to our current exhibitors and invite others to discover the value of the Golf Industry Show.

Rhett Evans
Rhett Evans, GCSAA CEO

Mike Hughes
Mike Hughes, NGCOA CEO

Recent show stats

2013

  • Attendance –13,192
  • Exhibitors – 517
  • Net square footage –173,000
  • Qualified buyers – 6,018

2012

  • Attendance –14,706
  • Exhibitors – 540
  • Net square footage –177,300
  • Qualified buyers – 7,068

2011

  • Attendance –14,781
  • Exhibitors – 551
  • Net square footage –180,000
  • Qualified buyers – 5,752